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Cigarette market in Russia, on the one hand, cigarette prices for consumers, health issues and other considerations, like the price is right for innovative products; the other hand, the government will soon introduce a new regulatory policy, cigarette manufacturers ongoing technological innovation, developing new products to respond to environmental changes.

Russia, like cigarette consumers innovative products.

“Russia smokers like to experience and purchase new cigarettes products, our response is a modern, dynamic and innovative packaging design to achieve maximum capital.” Imperial Russian market leader in the introduction of the market products When not hesitate to set out the innovative, dynamic design, international and other features.

Branch Director of British American Tobacco Russia Alexander Lu Yite to also agree with this view. Russian consumers for innovation and product innovation are very interested, willing to looking for new packaging, taste products, so the market for all “non-standard” forms of products are very popular, such as ultra-fine cigarettes, add flavor cigarettes.

According to AC Nielsen statistics, cigarette sales in the Russian market in 2009 compared with the previous year fell 5% in 2010 marketplace, cigarette sales in the first half of this year, representing a decrease of 2.8%. Although the Russian cigarette market, the overall downward trend, but what is surprising is the low price and high quality cigarettes, cigarette sales increased. This is a positive signal, in particular, is especially true for the British American Tobacco. There is no doubt that the Russian cigarette market, with low taxes, low prices and low trading volume of the illegal cigarette – the illegal trading volume is very low, only 1% of the total market. Mai Ruite that the Russian government so far has been to take a balanced tobacco tax policy, although the government claimed that before the advent of inflation will raise taxes.

Lu Yite to worry because a substantial increase in tobacco consumption tax would make consumers switch to cheaper products – cigarettes and smuggling of counterfeit cigarettes. The increase in taxes will be the price of cigarettes in Russia and neighboring countries (such as Belarus and Kazakhstan) to expand the difference between the price of cigarettes, giving rise to low-priced cigarette market in mobility between different countries. Meanwhile, the tax increase also means that the Russian market as other markets decline in cigarette sales may occur a situation.

“As most of the decline in consumer spending and lifestyle changes, the Russian market cigarette sales in the near future will continue to decline, but will not return to 2009 levels.” Mairui Te said, but the Russian market will remain attractive, so that cigarette manufacturers profitable. In his view, although the decline in people’s spending power, but Russia continues to increase wages, disposable income continues to grow. If the proportion of the tax increase is reasonable, then the market can bear, will not be affected.

However, cigarette prices for consumers, health issues and other considerations, the Russian cigarette market, such changes may occur: the price many consumers will choose the right high-quality new products. This goes back to the article mentioned at the beginning: Russian smokers like innovative products! The current environment requires more innovative products, cigarette manufacturers must innovate, and find a market to accept a reasonable price.

Cigarette manufacturers continue to promote technical innovation, research and development of new products is another factor: although compared with other developed markets, the Russian cigarette market by the global economic downturn and the impact of tobacco control policies is small, but the environmental impact of the global tobacco, The Government will introduce a series of regulatory policies for tobacco. In response, British American Tobacco and Imperial Tobacco hope the Government will introduce relevant policies will seriously consider and be fair.

Rumors of Russian Ministry of Health and Social Development recently issued a series of tobacco control policies of the draft, to the tobacco industry to outline a bleak prospect.

Rumors flying, some may be false information, some of which will vary with changes in the conduct of negotiations, some policies do directly affect the Russian way of life. In summer, the Russian people like to go to the Black Sea resort, sitting in a restaurant eating, smoking, chatting until late at night. Russia’s cigarette consumption in different regions and seasons vary widely. Summer cigarette consumption increased by about 20%, because the summer is usually 11 o’clock at night the black genius, people used to go out to eat, drink, smoke, three-month period in which to enjoy the party and the life. Winter, often to 3 pm on dark days, people rarely go out. However, in the hotel lobby, there are a lot of people chatting, drinking, smoking, voices.

It can be said, in a small restaurant, hotel and other public occasions, chatting with friends while smoking habit has become an integral part of Russian culture. In Russia, about 60% of men and 22% of women smoke, the crowd engaged in commercial activities in more than 40% of people smoking. Concentration of approximately 50% of smokers in the age of 19 to 24 years old, urban and rural areas the proportion of smokers is different. Russian smokers smoked 17 cigarettes per day, the market was about 390 billion consumer.