Point-of-sale displays
The district court ordered each Defendant with a retail merchandising program—whereby retailers agree to use the manufacturer’s in-store advertising—to design countertop and header displays containing the corrective statements and “require retailers who participate in such program” to display them for two years.
The freestanding countertop displays must be at least thirty inches high and eighteen inches wide, and retailers must place them on their counters “within the line-of-sight of any customer who is standing in line for the register.”
The header displays must be of at least equivalent size to Defendants’ other brand advertising headers and placed “in an equivalent position with any other brand advertising header” at the top of the 75 cigarette display case. Under the injunctive order, each Defendant must “suspend from its Retail Merchandising Program for a period of one year any retailer that fails to comply with this provision.”
The freestanding countertop displays must be at least thirty inches high and eighteen inches wide, and retailers must place them on their counters “within the line-of-sight of any customer who is standing in line for the register.”
The header displays must be of at least equivalent size to Defendants’ other brand advertising headers and placed “in an equivalent position with any other brand advertising header” at the top of the 75 cigarette display case. Under the injunctive order, each Defendant must “suspend from its Retail Merchandising Program for a period of one year any retailer that fails to comply with this provision.”
Posted by
at
15:08:04
